The most terrifying network intelligence for me would have to be my own private information - medical records, employment information, legal information, these sorts of things. I am a firm believer in the right to privacy, because if we claim everything should be made public then we are violating things like doctor-patient and attorney-client privilege. These things are private for a reason: so the government can't spy in its own citizens and drag them through the courts. So why is it acceptable for corporations to have access to anything at all about us? How long before they have unrestricted access to our credit card numbers and our bank accounts? And beyond the information itself, I fear the attainment methods. I don't go posting my health information online, so if some company knows what my doctor prescribed me they had to actually go through my medical records. That's not cool. There’s a reason I post very little personal information online; I don’t want it being used by anybody I don’t know. I'm fine with the collection of data about my spending habits, but when I start having to worry about what I can actually say I start to have a problem. I would never want any sort of companies to start learning about these private details, for myself or my family, for just that reason; the word 'private' does not mean "free to anyone who asks". It's quite the opposite. I would never want companies to start digging through my family’s social lives, finding out everybody they know or have ever met; I certainly don’t want them going through privileged information, or reading our emails. Simply put, I don’t want companies to know anything my family doesn’t outright tell them; they have no right to that information, and I’m certainly not interested in providing it for them.
As for what my personal context is... How long do I have? I'm a university student, a young adult male, who essentially keeps to himself with the exception of a few familiar city routes and shopping ventures. I have 1 credit card I use only on occasion and pay off promptly; and 2 debit cards, one of which I only use for the purposes of buying textbooks. I do use Facebook, but post very little personal information; I do not use other social media sites, and most websites I go by aliases. I never stray much from my comfort zone, and I'm task-oriented in my shopping.